Skip to content

Rulebook v1.0

Every rule, in the open.

48 clause rules and 17 missing-protection checks. Each one states what it looks for, the market norm it judges against, and the wording to ask for instead — so a finding is never a black box.

How to read these. Benchmarks are commonly cited negotiating norms, not statutes — they vary by market, stage and jurisdiction, and they are anchors for a conversation, not legal advice. Rules are written from the weaker-positioned party's side (founder, employee, contractor, customer). A rule that fires is a reason to ask a question, never proof a clause is unenforceable or unfair.

48 rules · 17 missing-protection checks

EconomicsVenture term sheet

Full-ratchet anti-dilution

A full ratchet re-prices the entire prior round to the new lower price, so even a small down round can wipe out founder ownership.

What's normal
Broad-based weighted-average anti-dilution is the market standard; full ratchet is rare outside distressed rounds.
Ask for
Replace with broad-based weighted-average anti-dilution.
EconomicsVenture term sheet

Weighted-average anti-dilution

Weighted-average anti-dilution softens the effect of a down round in proportion to how much stock is issued.

What's normal
Broad-based weighted-average is the market standard.
EconomicsVenture term sheet

Option pool

A pre-money pool is carved out of the founders' share before the investment, so it dilutes founders alone; a post-money pool shares the dilution with the new investor.

What's normal
Pools are commonly 10–15% of the post-money cap table, sized to a 12–24 month hiring plan; pre-money inflates the effective valuation cut.
Ask for
Size the pool to the hiring plan, measure it post-money, or credit the pool against the pre-money valuation.
EconomicsVenture term sheet

Liquidation preference multiple

The multiple is how many times investors are repaid before common holders share in an exit.

What's normal
1x non-participating is the market standard; anything above 1x is off-market outside distressed rounds.
Ask for
Reduce to 1x non-participating.
EconomicsVenture term sheet

Participation rights

A participating preferred is paid its preference and then also shares in the remainder — a 'double dip' that shrinks common proceeds.

What's normal
Non-participating is the market standard; if participation is conceded it is normally capped at 2–3x total return.
Ask for
Make the preferred non-participating, or cap total participation at 2–3x.
ControlVenture term sheet

Founder re-vesting

Re-vesting already-earned founder equity from zero hands the investor leverage over you and undoes the time you've already put in.

What's normal
Founders are commonly credited for time served, with 25–50% of unvested shares vesting on a change of control.
Ask for
Credit time already served; cliff waived; double-trigger acceleration on a change of control.
ControlVenture term sheetEmployment / compensation offer

Vesting acceleration

Acceleration protects unvested equity if the company is acquired or you're terminated without cause.

What's normal
Double-trigger acceleration (change of control + termination) is the common founder ask.
Term & exitVenture term sheet

No-shop / exclusivity

A no-shop bars you from talking to other investors while they diligence — a long one leaves you with no BATNA if terms shift late.

What's normal
30–45 days is typical; beyond 60 days is off-market for a seed/Series A.
Ask for
Cut to 30 days, with automatic release if the investor re-trades terms.
ControlVenture term sheet

Investor board control

If investors hold a board majority they can hire and fire management and control sale decisions from day one.

What's normal
Early-stage boards are typically balanced (founders / investor / independent) rather than investor-controlled.
Ask for
Founder-balanced board with one mutually agreed independent director.
EconomicsVenture term sheet

Redemption rights

Redemption lets investors force the company to buy back their shares on a schedule — a cash call a startup rarely survives.

What's normal
Redemption rights are uncommon in venture term sheets.
Ask for
Delete the redemption right.
EconomicsVenture term sheet

Cumulative dividends

Cumulative dividends grow the investor's preference every year the company stays private.

What's normal
Non-cumulative dividends, payable only if declared, are the standard.
Ask for
Make dividends non-cumulative, payable only when declared.
ControlVenture term sheet

Drag-along

A drag-along lets a defined group force all holders to sell — check who controls the trigger.

What's normal
Market drag-along needs board + majority of preferred + majority of common.
Ask for
Require board, majority-of-common and a minimum price to trigger.
EconomicsVenture term sheet

Pay-to-play

Pay-to-play converts non-participating holders' preferred to common — it can hit early angels.

What's normal
Uncommon at seed; more common in down rounds.
Ask for
Limit to major investors and exclude founders and angels.
ControlEmployment / compensation offerFreelance / services agreement

Non-compete

A non-compete limits where you can work after the engagement ends — in many jurisdictions it is unenforceable or narrowly enforced, but it still chills your options.

What's normal
Six to twelve months, narrowly scoped to direct competitors, is the outer edge of reasonable; several jurisdictions void them entirely.
Ask for
Delete it, or narrow to 6 months, direct competitors only, with paid garden leave.
ControlEmployment / compensation offerFreelance / services agreement

Non-solicit

A non-solicit restricts you from hiring or approaching the company's staff or clients.

What's normal
12 months, limited to clients/staff you actually worked with, is standard.
Ask for
Limit to 12 months and to clients or colleagues you worked with directly.
IP & ownershipEmployment / compensation offer

Overbroad invention assignment

This assigns even inventions made on your own time and unrelated to the company — including side projects.

What's normal
Assignment should be limited to work within the scope of your job or using company resources, with a carve-out for prior and own-time inventions.
Ask for
Limit assignment to work related to the business or made with company resources; attach a prior-inventions schedule.
EconomicsEmployment / compensation offer

Clawback / repayment

Repayment obligations can leave you owing money on your way out.

What's normal
Pro-rated, time-limited (≤12 months) and waived on termination without cause is reasonable.
Ask for
Pro-rate over 12 months and waive on termination without cause or for good reason.
EconomicsEmployment / compensation offerVenture term sheet

Option exercise window

A short post-departure exercise window forces you to fund the strike price (and tax) immediately or forfeit vested options.

What's normal
90 days is the common default; 5–10 years is founder- and employee-friendly.
Ask for
Extend to 5–10 years, or at least 12 months for options vested at least two years.
EconomicsEmployment / compensation offer

Vesting cliff

A long cliff means you get nothing if you leave before it.

What's normal
A one-year cliff on a four-year schedule is standard.
Ask for
Reduce the cliff to 12 months or less.
EconomicsEmployment / compensation offer

Severance

Severance is the safety net if you're let go without cause.

What's normal
One month per year of service, with a floor of 2–3 months for senior roles, is a common ask.
Ask for
Ask for at least 3 months' base plus benefits continuation.
Term & exitEmployment / compensation offer

Broad 'cause' definition

A loose definition of 'cause' lets the company fire you without severance or vesting for almost any reason.

What's normal
'Cause' should be limited to fraud, felony, gross misconduct and uncured material breach, with notice and a cure period.
Ask for
Limit 'cause' to fraud, felony, gross misconduct and uncured material breach, with 30 days' notice to cure.
EconomicsEmployment / compensation offer

Discretionary bonus

A bonus in the company's sole discretion is an aspiration, not compensation — you can't enforce it.

What's normal
Bonuses tied to stated, measurable criteria are enforceable.
Ask for
Tie the bonus to written, measurable targets and a payment date.
IP & ownershipFreelance / services agreement

IP assignment timing

If IP transfers on creation rather than on payment, a client who never pays still owns your work.

What's normal
IP should transfer on receipt of final payment; the client gets a limited licence until then; you keep pre-existing tools and portfolio rights.
Ask for
IP assigns on receipt of final payment; a limited licence applies until then; pre-existing IP and tools are excluded.
Term & exitFreelance / services agreement

Unlimited revisions

'Until satisfied' is unbounded scope on a fixed fee — the classic freelance trap.

What's normal
Two or three revision rounds per milestone, with further rounds billed at an agreed hourly rate.
Ask for
Cap at two revision rounds per milestone; further rounds billed hourly.
Term & exitFreelance / services agreement

Revision cap

A written revision cap keeps a fixed fee fixed.

What's normal
Two or three rounds per milestone.
Term & exitFreelance / services agreementSaaS / vendor / commercial contract

Termination for convenience

If only the client can walk away, you can lose the rest of the engagement — and the income — with days' notice.

What's normal
Termination for convenience should be mutual, or paired with payment for work done plus a kill fee (commonly 15–30% of the remaining fee).
Ask for
Make it mutual, or add payment for all work performed plus a kill fee of 25% of the remaining fee.
PaymentFreelance / services agreement

Payment terms

Long payment terms make you the client's bank.

What's normal
Net 15–30 is standard for freelancers; net 45 is the outer limit.
Ask for
Net 15 or net 30, a 30–50% deposit, and a late fee of 1–1.5% per month.
ControlFreelance / services agreement

Exclusivity

Exclusivity stops you from taking other work while you're engaged — it should be paid for.

What's normal
Exclusivity is uncommon for contractors; if agreed, it's usually compensated and time-limited.
Ask for
Delete it, or limit it to direct competitors for the term and pay a retainer.
Term & exitFreelance / services agreement

Open-ended scope

Vague scope language lets requests grow without the fee growing.

What's normal
Scope should be defined by a deliverables list; anything beyond it is a change order.
Ask for
Define scope by a deliverables list; further work needs a written change order.
IP & ownershipFreelance / services agreement

Portfolio rights

The right to show your work is how a freelancer wins the next client.

What's normal
Portfolio rights are a standard carve-out.
PaymentFreelance / services agreement

Deposit / upfront payment

An upfront payment aligns incentives and covers your risk.

What's normal
30–50% upfront is common for fixed-fee projects.
Term & exitSaaS / vendor / commercial contractFreelance / services agreement

Auto-renewal

Auto-renewal with a long notice window locks you into another term if you miss a date.

What's normal
Renewal terms of 12 months or less with 30 days' notice, and a reminder from the vendor, are customer-friendly.
Ask for
Cut the notice window to 30 days, cap renewals at 12 months, and require the vendor to send a renewal reminder.
PaymentSaaS / vendor / commercial contractFreelance / services agreement

Annual price increase

Uncapped or high annual uplifts compound quickly.

What's normal
Increases capped at CPI or 3–5% per year are customer-friendly; above 7% is aggressive.
Ask for
Cap annual increases at the lesser of CPI or 5%.
PaymentSaaS / vendor / commercial contract

Unilateral price change

The vendor can reprice mid-term, leaving you no budget certainty.

What's normal
Prices should be fixed for the term and change only at renewal, with notice.
Ask for
Fix prices for the initial term; changes only at renewal with 90 days' written notice.
Term & exitSaaS / vendor / commercial contractFreelance / services agreementEmployment / compensation offergeneral

Unilateral amendment

If the other side can rewrite the contract at will, every other protection in it is provisional.

What's normal
Amendments should need both parties' written agreement.
Ask for
Amendments require mutual written consent.
LiabilitySaaS / vendor / commercial contract

Limitation of liability

The cap decides how much you can recover if the vendor's failure damages your business.

What's normal
12 months of fees is the usual cap, with carve-outs (uncapped or super-capped) for data breach, IP indemnity, confidentiality and gross negligence.
Ask for
Cap at 12 months of fees; carve out data breach, IP indemnity, confidentiality and gross negligence.
DataSaaS / vendor / commercial contract

Use of your data for AI / product improvement

Your confidential data may be used to build the vendor's product — and, indirectly, your competitors'.

What's normal
Vendors should use customer data only to provide the service; training rights need explicit opt-in.
Ask for
Add: 'Vendor shall not use Customer Data to train or improve any model or service except for Customer.'
Term & exitSaaS / vendor / commercial contract

Service levels and remedies

Credits that are your 'sole and exclusive remedy' cap what you can recover for downtime.

What's normal
99.9% monthly uptime, credits scaled to the miss, plus a right to terminate on repeated failures.
Ask for
Add a termination right after repeated SLA misses; credits shouldn't be the sole remedy.
PaymentSaaS / vendor / commercial contractFreelance / services agreement

Minimum commitment / non-refundable

Committed spend and non-refundable fees stay payable even if the product isn't delivering.

What's normal
Refunds should be available on vendor breach or SLA failure.
Ask for
Add a pro-rata refund on termination for vendor breach.
Term & exitSaaS / vendor / commercial contract

One-sided termination

If only the vendor can walk away, you may lose a system your business depends on with little notice.

What's normal
Termination for convenience should be mutual, with a long notice period and transition assistance.
Ask for
Make it mutual, with 90 days' notice and transition assistance.
LiabilityAny document

Unlimited liability

Unlimited liability means one claim can exceed everything the deal is worth.

What's normal
Liability should be capped (commonly at fees paid or 12 months of fees), with narrow carve-outs.
Ask for
Cap liability at fees paid in the prior 12 months; keep carve-outs narrow.
LiabilityAny document

Broad indemnity

A broad indemnity makes you pay for the other side's losses, including ones they cause.

What's normal
Indemnities should be mutual, limited to third-party claims arising from your breach, and capped.
Ask for
Make it mutual, limited to third-party claims from your breach, and subject to the liability cap.
ControlAny document

One-sided assignment

If only they can assign the contract, you may end up bound to a counterparty you never chose.

What's normal
Assignment should need consent from both sides (with an exception for a sale of the business).
Ask for
Assignment requires the other party's consent, except to a successor of the whole business.
LiabilityAny document

Mandatory arbitration / class waiver

Mandatory arbitration and class waivers narrow your options if there's a dispute.

What's normal
Arbitration in a neutral venue with the cost split is common; class waivers are contested.
Ask for
Neutral venue, costs split, small-claims carve-out, and no class waiver.
Term & exitAny document

Perpetual confidentiality

An obligation that never expires is an obligation you must track forever.

What's normal
Confidentiality typically lasts 2–5 years after termination; trade secrets can be indefinite.
Ask for
Limit to 3 years after termination, except for trade secrets.
LiabilityAny document

Liquidated damages / penalties

Pre-set penalties apply whether or not the other side actually lost anything.

What's normal
Liquidated damages must be a genuine pre-estimate of loss and proportionate.
Ask for
Delete, or tie to a reasonable pre-estimate of actual loss with a cap.
ControlAny document

'Sole discretion' language

'Sole discretion' removes any standard you could hold the other side to.

What's normal
Discretion should be exercised reasonably and in good faith.
Ask for
Replace with 'reasonable discretion, exercised in good faith'.
SecurityAny document

Possible AI-targeted hidden instruction

Text addressed to an AI or automated reviewer, rather than to a human counterparty, can be a deliberate attempt to make automated contract review skip or misjudge a clause.

What's normal
Legitimate contracts never need to instruct a reader's software; this pattern has no market norm because it should not be present at all.
Ask for
Remove the passage; if you didn't put it there, ask the other party why it's in the document.

Missing-protection checks

Clauses a reasonable document usually contains. If the document never mentions them, Clarity says so.

Minor

Pro-rata / participation rights

Without pro-rata rights, you and existing small holders can't keep your percentage in later rounds.

Ask for Grant pro-rata rights to existing investors and major holders.

Major

Vesting acceleration

Vesting with no acceleration means an acquisition can strip unvested founder equity.

Ask for Add double-trigger acceleration on a change of control.

Minor

Anti-dilution terms

The term sheet is silent on anti-dilution; the definitive documents may default to something worse.

Ask for State broad-based weighted-average anti-dilution explicitly.

Major

Severance

There's no severance or notice pay if you're let go without cause.

Ask for Ask for 3 months' base plus benefits continuation on termination without cause.

Minor

Termination notice

No notice period means termination can be immediate.

Ask for Add a mutual 30–60 day notice period.

Minor

Prior-inventions / own-time carve-out

Without a carve-out, the company may claim inventions you made before or outside work.

Ask for Attach a prior-inventions schedule and exclude own-time inventions unrelated to the business.

Major

Post-termination exercise window

The equity grant doesn't state how long you have to exercise after leaving.

Ask for Ask for a 5–10 year exercise window, or at least 12 months.

Major

Kill fee / termination payment

If the client cancels, there's no guarantee you're paid for work done or for the slot you held.

Ask for Add payment for all work performed plus a kill fee of 25% of the remaining fee.

Minor

Late-payment fee

There's no cost to the client for paying late.

Ask for Add a late fee of 1–1.5% per month after the due date.

Major

Revision limit

With no revision limit, a fixed fee has no ceiling on the work.

Ask for Cap at two revision rounds per milestone; extras billed hourly.

Minor

Portfolio rights

Without portfolio rights you may not be able to show the work you were paid to make.

Ask for Reserve the right to show the work in your portfolio after delivery.

Major

Payment schedule / deposit

A single payment at the end means you carry all the risk.

Ask for Ask for a 30–50% deposit and milestone payments.

Major

Data return / deletion on exit

Nothing says you can get your data back — or have it deleted — when the contract ends.

Ask for Add export in a standard format within 30 days of termination and certified deletion afterwards.

Major

Uptime commitment

There's no uptime commitment, so downtime has no contractual consequence.

Ask for Add a 99.9% monthly uptime SLA with service credits.

Minor

Limitation of liability

With no cap, liability defaults to the law — which can be unlimited.

Ask for Add a mutual cap at 12 months of fees with standard carve-outs.

Minor

Termination for cause with cure period

There's no route to exit for the vendor's material breach.

Ask for Add termination for uncured material breach after 30 days' notice.

Minor

Price-increase cap

Nothing limits how much the vendor can raise prices at renewal.

Ask for Cap increases at the lesser of CPI or 5%.

Run your document against all of it.

Check a document — free